IVMedia case studies - Eaten By Lions
The Brief
Independent producers Mecca Films and Munro Film Services hired us for the distribution of break out Brit Asia comedy Eaten By Lions starring Asim Chaudry, Jack Carroll and Johnny Vegas.
The Solution
With a regional release strategy we were able to effectively target adults 16-45 using behavioral and interest targeting via digital networks and social channels within specific targeted radius of cinemas.
We used impactful large format digital panels to upweight our footprint in high Asian populated areas.
Using Channel 4 VoD we were able to target our audience with 30sec spots in sympathetic comedy environments.
Asian channel Brit Asia Tv, Star TV, MTV Beats and Colors TV ensured we reached a core audience for the film.
The Delivery
National Press Reach 2.9m
Regional D48s and Mega 6s
Programmatic 287,000 completed video views
Facebook/ Insta 4.5m views 1.5m completed views
YouTube 767,000 completed views
Asian TV Reach 1m Adults
Channel 4 VoD 250,000 completed views