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iVmedia case studies - RadioPlayer

The Brief

Radiocentre briefed us to drive downloads of their app RadioPlayer to dovetail with a national radio campaign across a short time period.

Our Solution

We recommended the use of the Facebook app for downloading the ads. We developed creative concept to target different genres of radio to match audiences demographically and by their interest.

The campaign achieved over 110,000 downloads of the app in 4 weeks.