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Scott and Sid

IVMedia case studies - Scott and Sid

The Brief

We were briefed to drive digital VoD downloads and DVD sales from iTunes, Amazon, Google Play and HMV.

The Solution

Short on headline actors, directors and producers — our campaign creative tone was upbeat, positive, aspirational and leaning on ‘based on a true story’ as a central communication message.

Targeting adults aged 24+ with an interest in independent film, arts and entertainment we ran content accross Facebook, Instagram, YouTube, Programmatic display and engagement ads combined with a integrated search campaign.

The Delivery

Total impressions 7.7 million
Total video views 756,000
Total clicks to purchase sites 94,000
Exceptional cost per click and cost per view
Exceeding industry benchmarks