IVMedia case studies - Scott and Sid
We were briefed to drive digital VoD downloads and DVD sales from iTunes, Amazon, Google Play and HMV.
Short on headline actors, directors and producers — our campaign creative tone was upbeat, positive, aspirational and leaning on ‘based on a true story’ as a central communication message.
Targeting adults aged 24+ with an interest in independent film, arts and entertainment we ran content accross Facebook, Instagram, YouTube, Programmatic display and engagement ads combined with a integrated search campaign.
Total impressions 7.7 million
Total video views 756,000
Total clicks to purchase sites 94,000
Exceptional cost per click and cost per view
Exceeding industry benchmarks