iVMedia

The Brief

Production company Electric Shadow asked us to create a media strategy to drive awareness and ticket sales for the event release of The Hippopotamus, a film based on Stephen Fry’s best selling novel.

The Solution

A multi-media ad campaign targeted adults aged 30+. Using a selection of social platforms we drove video views using 30, 20 and 10sec video through Facebook, Instagram, YouTube and Twitter via newsfeeds and audience networks across mobile, desktop, tablet with instream, outstream, native and interstials with targeted display ads across telegraph.co.uk

Using Teads TV inview video we were able to reach our audience via key lifestyle publishers including; Empire, Esquire, MailOnline, Glamour, Digital Spy, GQ, Tatler, New Statesman, Elle, The Mirror, The Guardian, The Express, Cosmopolitan, Vogue, Newsweek and Shortlist to name a few.

We backed up the digital campaign with 10x7s and 20x3s print ads in Metro and The Telegraph driving awareness in the key London market with a network distribution pack of 110 x 4 sheets on London Underground.

To exploit the recognisable sonic signatures of the stellar cast we ran a 4-week campaign on Mellow Magic with 180 x 30sec spots. To drive the audience to book tickets, all our digital components pointed to the ticketing website supported by a search campaign whose CTR peaked at 17%!

The Delivery

Digital delivering over 1 million video views
Reaching over 2 million adults
National press reaching over 2.7 million adults aged 30+
OOH reaching over 0.8 million adults in London
Radio reaching 0.582 million adults 3.9 OTH