IVMedia case studies - World of Film
The Brief
Targeting parents of primary school children in London, to raise awareness, interest and attendance to this 2 day half-term Halloween event exploring The World of Film.
The Solution
London press and listings with TimeOut, Evening Standard and local newspapers. Using family focused behavioural and geo targeting with Google digital display Facebook and Twitter using a variety of creative formats driving broad awareness, interest, engagement and website click objectives.
‘Mobile only’ search campaign targeting specific postcodes using half-term kids activities related keywords and phrases.
The Delivery
Press reaching a 2.1 million adult readership in London
Digital campaign reached over 2 million in London generating 18,000 website visits
Over 1000 people attended the 2-day event