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ITV Studios

iVmedia case studies- ITV Studios

The Brief

ITV Studios briefed us to launch their on demand premium TV dramas Cilla starring Sheridan Smith and The Great Fire. Each episode was made available following broadcast.

Our Solution

Using Appleā€™s I-ad network and YouTube's instream ads we timed the ads to run immediately after each episode aired on TV across 4 weeks. The ads linked directly to iTunes and Google Play allowing instant download.

We also ran a search campaign during each broadcast to capitalise on awareness and second screening.

Ads were delivered across multiple mobile devices.