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Launching Films

iVmedia case studies - Launching Films

The Brief briefed us to promote the wide variety of films being released in the summer of 2017 to target UK adults and parents with preteens (aged 8-12) and parents with primary school children (aged 6-8) parents with teenagers.

The Solution

Using both short and long form content, we created a multi-format video view campaign through Facebook, Instagram, YouTube and Channel 4 across a variety of formats including; mobile, tablet, desktop, instream, outstream, native and TV with All 4.

The Delivery

All 4: over 175,000 views across All VOD top series including; Handmaid’s Tale, Diana In Her Own Words, First Dates, After School Club and Formula 1 Highlights and with a 98% completion rate.
Family 485,000 video views 93% completion rate.
Adults 769,000 video views 95% completion rate.